A background in marketing can offer you expertise in business, communications, research and analysis, sales and teamwork. Marketing courses will teach you consumer behavior, promotions, advertising strategies and how to attract and retain consumers.
College of DuPage offers a Marketing, Associate in Applied Science degree and several certificates in marketing, consumer marketing and digital and social media.
Apply the knowledge you receive in marketing, management and business to fulfill a variety of professional roles within any industry.
Determine Your Path
Marketing graduates often find employment in inside and outside sales, customer service, consumer marketing, business-to-business marketing, e-commerce and promotions.
Whether you are preparing for a career in business, management or marketing, planning to transfer to a four-year institution, planning to start your own business, or updating your skills, College of DuPage has the right program for you. We offer:
- Dedicated instructors with years of practical industry experience and teaching experience.
- Instruction in top-notch facilities.
- Flexible schedules with day and evening classes, online learning and accelerated hybrid classes.
- Practical, hands-on experience as well as classroom based studies.
- Affordable programs that get you on the fast track to success without breaking the bank.
- Programs designed to prepare students with the skills that are in demand by today’s employers.
- Articulated transfer programs with several prestigious universities that facilitate a convenient, affordable and streamlined approach to earning a baccalaureate degree.
Consumer Marketing, Certificate
The Consumer Marketing certificate prepares students for customer service and consumer relations responsibilities.
Digital and Social Media Marketing, Certificate
The Digital & Social Media Marketing Certificate provides students the foundational understanding of developing a digital marketing strategy. Students will be able to optimize a company's digital marketing efforts through SEO, digital content creation, analysis of digital metrics, develop email campaigns, and learn best website practices. Students will have the opportunity to earn related industry certifications.
Marketing, A.A.S.
The Marketing program provides academic and practical background for a successful career in this dynamic field. Graduates have many employment opportunities, including sales, customer service, digital and social media marketing, retailing, or promotion.
Marketing, Certificate
The Marketing Certificate explores practical applications of product, place, price and promotion strategies. Provides students with necessary skills for career advancement in marketing.
COD Stories
"I had heard wonderful things about the school and I loved the flexibility of classes. I would highly recommend the Business/Management/Marketing program for its practicality and applicability to the real world” - Jackie Camacho Ruiz
Jackie's COD StoryGet Started Today
The first step to getting started in Marketing is to apply for admission.
Academic and Career Pathways give you a roadmap to achieving your career goals. Follow a pathway based on your degree or certificate that outlines which classes you need to take and when so you graduate on time or move on to the next phase in your career.
Marketing program graduates will:
- Explain marketing concepts associated with product, price, distribution and promotion strategies.
- Assemble appropriate information resources to support analysis of the macro and microenvironments.
- Formulate communication that informs, persuades and develops relationships with diverse groups of customers.
- Demonstrate an understanding of ethical and socially responsible marketing issues and practices.
- Describe the role of marketing in an organization.
- Assess and respond to customer needs and expectations.
- Propose effective marketing strategies.
College of DuPage partners with several four-year institutions to help students seamlessly complete a bachelor’s degree in business, management and marketing. Students can connect with Transfer Services for personalized guidance on transfer opportunities.
For more information about Transfer Pathways, visit the College of DuPage Catalog. The pathway outlines a typical two-year course plan for completing an AA or AS degree before transferring to a four-year program. Course requirements vary by institution, so consult your faculty or academic advisor for specific guidance.
Articulation Agreements
College of DuPage maintains transfer agreements with many colleges and universities to ensure a smooth transition toward a bachelor’s degree. These agreements often include a defined course sequence. Students should regularly meet with a faculty member or the Counseling and Advising office to stay on track.- Columbia College Chicago, AA to Bachelor of Arts in Marketing
- Concordia University Chicago, AAS Management to Bachelor of Arts in Healthcare Management
- DePaul University, AA to Bachelor of Science in Business with a Major in Finance
- DePaul University, AA to Bachelor of Science in Business with a Major in Management
- DePaul University, AA to Bachelor of Science in Business with a Major in Marketing
- DePaul University, AAS Management to Bachelor of Arts in Professional Studies with Major in Business Administration
- DePaul University, AAS Marketing to Bachelor of Arts in Professional Studies with Major in Business Administration
Transfer Guides
Beyond articulation agreements and guaranteed admission programs, College of DuPage courses transfer to many other institutions. Transfer Guides help students select COD courses that meet prerequisites for specific majors and include details such as contact information, major requirements, general education requirements, and transfer policies.- Roosevelt University, AA to BS in Business Administration
- Southern Illinois University Carbondale, AA or AS to Bachelor of Science in Business & Administration
- Southern Illinois University Carbondale, AA or AS to Bachelor of Science in Finance
- Southern Illinois University Carbondale, AA or AS to Bachelor of Science in Management
- Southern Illinois University Carbondale, AA or AS to Bachelor of Science in Marketing
- Southern Illinois University Carbondale, AA with Human Resource Managment Certificate to Bachelor of Science in Workforce Education & Development
- Southern Illinois University Carbondale, AS to Bachelor of Science in Business Analytics
Career Information
Explore careers based on your interest, location and salary range or view top occupations by income.
Frequently Asked Questions
The following are answers to common frequently asked questions regarding the Business, Management and Marketing programs.
An Associate in Arts degree is usually geared to transfer to a baccalaureate-granting college or university in a residential, full-time program. The Associate in Applied Science degree is accepted by many local colleges and universities, especially adult, part-time programs.
The Associate in Arts includes more liberal arts courses, while the Associate in Applied Science focuses more on your specialty area.
Prerequisites are courses (or demonstrated equivalent experience) that you must take prior to enrolling in another higher-level course.
You need to take prerequisite courses because they give you the background necessary for higher-level courses. The higher-level course instructor assumes that you have mastered the content of the prerequisite course. Mastery of the prerequisite course content improves your chances of successful performance.
The following courses are usually offered in fall, spring, and summer terms in at least one delivery format, in-person, hybrid, online, or virtual:
- Business 1100 (Introduction to Business)
- Business 1111 (Customer Service)
- Business 1161 (Entrepreneurship)
- Business 2255 (International Business)
- Management 2210 (Principles of Management)
- Management 2215 (Leadership)
- Management 2220 (Organizational Behavior)
- Marketing 2225 (Consumer Behavior)
- Marketing 2235 ( Digital Marketing Analytics)
- Management 2240 (Human Resource Management)
- Marketing 1100 (Consumer Marketing)
- Marketing 2210 (Principles of Marketing)
- Marketing 2220 (Principles of Sales)
- Marketing 2240 (Advertising)
- Marketing 2270 (Digital Marketing)
